Facebook Ads Analytics Mastery Certification Course

Course Description

 

  • Introduction to Facebook Ads & Business Manager

    • Setting up Business Manager & Ad Accounts

    • Understanding campaign objectives

    • Audience targeting basics

    • Pixel installation & event tracking

  • Facebook Ads Analytics & Reporting

    • Key metrics (CPC, CPM, CTR, ROAS, CPA)

    • Analyzing campaign performance

    • Custom reports & dashboards

    • Using Facebook Analytics and Meta Business Suite

  • Advanced Audience Targeting & Optimization

    • Lookalike audiences & retargeting

    • A/B testing for ads

    • Campaign budget optimization (CBO)

    • Scaling profitable campaigns

  • Data-Driven Strategy & Conversion Tracking

    • Understanding conversion funnels

    • Setting up custom conversions

    • Tracking ROI using Facebook Pixel

    • Integrating with Google Analytics

  • Practical Projects & Case Studies

    • Hands-on campaign creation & optimization

    • Real-time analytics review

    • Troubleshooting underperforming ads

    • Preparing reports for clients/employers

 

Course Images
  • Course Duration3 Month
  • Enrolled1
  • Fee Type One Time
  • Skill LevelIntermediate
  • LanguageEnglish / Hindi
  • CertificateYes
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